The Marketing team’s role at NiceJob is to bring NiceJob to market, and communicate the value our product provides. We're on a mission to help people get the reputation they deserve, but to get there, we need to get the reputation we deserve.
The Marketing team is important because without them, NiceJob can’t grow, which means small businesses wouldn't get to benefit from the incredible product we’re creating for them.
Since January 2018, NiceJob’s Marketing team has helped thousands of small businesses connect with NiceJob to learn about how we can help them, quadrupling both web traffic and sales. Marketing’s goal is to generate leads for our Relationship and Customer Success departments.
Presently 95% of our users are in the home services industry, such as home cleaning (e.g. Window Cleaning), general contractors (e.g. HVAC), and home design (e.g. Landscapers). They are generally small to medium sized businesses, meaning most of the time you'll be talking directly to or with the owner, which results in really great content and a very targeted niche approach.
Analytics and Advertising: Providing data & insight to other teams, and the ongoing optimization of dynamic retargeting based on customers’ interactions with us, along with what stage of the buyer journey they’re in. Channels include: Facebook, Instagram, Linkedin, Google Ads, Capterra, and G2 Crowd.
Content Marketing: Social Media, Blog & SEO, email marketing (e.g. Newsletter), general copywriting (e.g. landing pages), creative for advertising, working with influencers to solicit user-generated content.
Partnerships: Generating new partnerships (integrations with other software companies, and working with resellers and affiliate), and activating existing ones.
Community Marketing: Proactive social media engagement, podcasts, sponsorships and getting featured, media relations, vanity awards, event marketing, grassroots 1-to-many sales (e.g. webinars, live streams), CSR (non-profit engagement)
All of these teams work together to accomplish 5 goals for marketing:
The purpose of all of this however is to generate sales for NiceJob.
On the marketing team at NiceJob you’ll learn tons! It’s a great way to either start or propel your career forward by having both autonomy to build a scalable and automated marketing system, and the direction and feedback to improve your own knowledge and abilities.
You’ll become proficient in modern day tools used by leading businesses, such as Zapier and Google Analytics.
You’ll be trained and learn how Marketing, Sales, and Customer Success teams work together to form an effective growth organization, and what the drivers of growth are for success SaaS companies.
Your ability to efficiently solve problems and inefficiencies through innovative solutions, data, and by A/B testing will improve significantly.
You’ll become an industry expert in both SaaS and technology, learning about the broader technology ecosystem, digital marketing and SEO, and how companies scale and grow beyond the mom/pop stage using technology.
And much more!
At NiceJob, your professional development will be nurtured. You will make connections with people in-office and around the world!
Have a plan - know the goal you’re trying to achieve and tell us how you’ll get there. We want to know how you will specifically drive leads for the company.
Be curious, thoughtful, with a keen understanding of human feelings and behaviour.
Have a passion for helping people, understand basic marketing principles.
Don't be adverse to selling or doing things that don’t scale (ie. execution over ideation).
Be someone who can move fast and execute quickly, and then analyze the results. Your mentality should be around short quick tests that drive results through iteration and adaptation.
Be excellent at digging deep into problems you don’t know the answers to.
You should be a very fast learner, who reads constantly and applies what they learn.